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The Artifex10 team was invited to participate in a downtown Phoenix, Arizona Urban Visioning Exhibit. The design challenge was centered around creating a unique identity for Phoenix that would be both iconic and recognizable for the City of Phoenix. The Artifex10 team created 3 guiding principles to direct the design; 1 – reorganize circulation street patterns to better connect with the urban context, 2 – define the Phoenix skyline as a recognizable identity, and 3- create active mixed uses including parks, retail and residential components. The final concept was architecturally manifested from the City of Phoenix’s logo. Architectural concept conceived by the Artifex10 team.


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